Zambia Consumer Association

Informed consumers. A fairer Zambia.

We protect and promote consumer rights, helping people make informed choices and supporting fair, transparent markets across Zambia.

Get consumer support Meet ZACA

Shoppers browsing fresh produce at a busy outdoor market (illustrative photo)

Established in 2002
Over 20 years protecting consumers
Five areas of service
From education to policy support
Consumers and communities
Our focus, across Zambia

How we help

Consumer education and awareness

Helping people understand their rights and responsibilities so they can make informed choices.

Complaint handling and resolution

Supporting consumers who are seeking to resolve disputes with businesses.

Policy development support

Using research on consumer issues to inform policy recommendations and stronger protection.

See all five service areas

Who we are

The Zambia Consumer Association is a non-governmental organisation established in 2002. We believe a fair and transparent marketplace empowers individuals, strengthens communities and drives national progress.

About ZACA

Our mission

At ZACA, our mission is to empower Zambian consumers by advocating for their rights, ensuring that they receive high-quality goods and services. We strive to create a fair and transparent market that benefits all consumers.

Our vision

We envision a Zambia where consumers are well-informed, their rights are protected, and they have access to safe, high-quality products and services in a fair marketplace.